Luke Dooley
Product Designer

London, UK | +44 7908 206830 | ltdooley@gmail.com
Portfolio: https://lukedooley.design/ ↗︎
LinkedIn: https://www.linkedin.com/in/luke-dooley-ux/ ↗︎
PROFILE
Senior UX & Product Designer with over a decade of experience designing intuitive, high-impact digital products across finance, retail, and telecom. I bring together design strategy, data-driven thinking, and creative energy to craft meaningful experiences that simplify complexity and connect with users.
EXPERIENCE
LLOYDS BANKING GROUP
Senior UX Designer | Mar 2022 – Present, London
Leading UX and interaction design for strategic lending initiatives across mobile and web platforms.
● Designed core journeys for mortgage, loan, and affordability products used by millions of customers.
● Delivered iterative prototypes improving application completion rates by 22%.
● Supported rebrand and app refresh to enhance accessibility and design system consistency.
BNP PARIBAS CIB
Senior UX Designer | Aug 2021 – Feb 2022, London
● Facilitated stakeholder workshops to uncover and prioritise user pain points.
● Designed interactive prototypes and led validation sessions improving workflow efficiency.
VIRGIN MEDIA
Senior UX / UI Designer | Jan 2021 – May 2021, London
● Drove rapid prototyping cycles and agile delivery for new customer experience features.
● Applied data-led design principles to enhance engagement and conversion.
REFINITIV
UX / UI Designer | Jul 2019 – Dec 2020, London
● Simplified complex risk workflows through clear, data-informed design.
● Partnered with data scientists and engineers to optimise analytic tools.
IBM iX
UX / UI Designer | Dec 2018 – Mar 2019, Abu Dhabi
● Defined end-to-end user journeys across healthcare, education, and commerce.
● Developed interaction models used as reference for implementation.
BARCLAYS
UX / UI Designer | May 2016 – Jun 2018, London
● Produced new journeys for debt consolidation and account management.
● Validated designs through research and usability testing.
HSBC RETAIL BANKING
UX / UI Designer | Nov 2015 – May 2016, London
● Supported UX and UI design for major customer-facing digital projects.
OCADO
UX / UI Designer | Nov 2011 – Jul 2015, London
● Designed the world’s first Apple Watch grocery shopping app.
● Developed slot booking and checkout journeys used by millions weekly.
SKILLS
Design: UI & Interaction Design · Design Systems · Wireframing · Mockups (Figma, Sketch)
Prototyping: Rapid & Iterative Prototyping (Figma, InVision, Proto.io)
Research: Usability Testing · A/B Testing · Data & Task Analysis
Collaboration: Workshops · Stakeholder Alignment · Agile Delivery · Team Leadership
EDUCATION
University of Hertfordshire
BA (Hons) Interactive Media Design | 2009 – 2011
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