I’m a Senior Product Designer with over a decade of experience creating digital products that balance clarity, efficiency, and delight.
I’ve helped teams at Lloyds, Virgin Media, Barclays, and others design experiences that genuinely work for people - not just in theory, but in their hands, every day.
I specialise in turning complexity into clarity: building consistent design systems and intuitive user journeys that meet real user needs while achieving business goals.
Products I’ve designed are used by more than 60 million people - from shoppers and homeowners to investors and mobile banking customers. Whatever the audience, my goal is the same: to make complex things simple, and simple things delightful.